Maskyoo Calltracking Solutions

Jr. Product Manager & UX Designer

The Company

Maskyoo started out as a single man operation back in 2010, expertly run by it’s founder & CEO Oren Wisman. Soon after, I had joined in to manage customer relations for nearly two years. By the time I came back for the role of Product Manager in 2014, the company had scaled ten-fold, both in terms of employees as well as revenue, to the point where they were the local-market leaders for providing Call-Tracking & IVR¹ solutions, and in a position to expand both their product-line & target audience.

The Work

I began working on the new brand e.g static website, marketing videos, image & copywriting assets, approaching the launch of the new product which, regrettably, ended up failing during proof of concept trials. Thus with no legs to stand on, the new brand was inevitably scrapped.

Around the same time Maskyoo had decided to expand and adapt it’s call tracking product to new markets in the EU region, thus I began working on redesigning the platform UX using Bootstrap Metronics components, hiring and managing a freelance frontend developer, as well as assisting with supplier-term negotiations in the region.

Platform UX

*for the full gallary feel free to drop me an email, or click the image.